I have spent my entire career creating and growing brands. From Fortune 100 companies to start ups. I have spent the last 20 years working with numerous talented folks as a designer, art director and creative director, as well as partnering with a few good friends to start a Handsome company of our own.
My experience has taught me many things, but above all, there is no single aspect of branding that can do all of the work required for success. It takes a great product, great people and a dedication to executing great work in order to unlock the potential within any product or brand.