TWIN FIN WINES / PACIFIC WINE PARTNERS
LAUNCH COLLATERAL / INTERACTIVE / ADVERTISING
Twin Fin was one of the first wines to enter into the Sub $10 wine category. To ensure success (post our work it was the number one selling wine in the category), we exploited the laid-back, take me to the beach vibe that the two Australian wine maker's brought with them to our very first meeting. Every aspect of the marketing lived up to this brand's attitude, ultimately including events with Jack Johnson and numerous surfing pros to support the Surfrider Foundation.