BRAND POSITIONING / PACKAGING / POP / ADVERTISING
Nobody likes to referred to as an "old fart". That's why when Benevia approached us with beverage for the senior market that could deliver medical benefits for specific conditions, we created a look and feel that was fresh and vibrant. Unlike the competition (Boost, Ensure, etc.) which were more "metallic vanilla flavored" than refreshing, we put our advantage right up front and proceeded to create conversational messaging vs. replicating a
trip to doctor's office.